Lance Leipold is the head coach of the Kansas Jayhawks football team. His leadership has turned the program into a competitive force in the Big 12 Conference. His coaching career, contract details, and financial growth show how much impact he has made in college football. Many fans and analysts follow his journey, wondering about his future in the sport.
This article provides a complete look at Lance Leipold’s career, salary, and net worth. It explains his contract with Kansas, including buyout terms and incentives. It also covers his role in the NCAA Transfer Portal and NIL deals. Every section is packed with valuable details, making this a must-read for anyone following Kansas football.
Lance Leipold’s rise from Division III championships to leading a major college football program is a story of hard work and success. His coaching strategies, financial growth, and commitment to Kansas show why he is one of the most respected coaches in the game today. Keep reading to learn everything about his career, contract, and future.
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ToggleWho Is Lance Leipold?

Lance Leipold is the head football coach at the University of Kansas. Born on May 6, 1964, in Jefferson, Wisconsin, he has built a notable career in college football coaching.
Before joining Kansas in 2021, he led teams at the University of Wisconsin–Whitewater and the University at Buffalo. His coaching journey is marked by multiple national championships and a reputation for transforming football programs.
Where Did Lance Leipold Grow Up?
Lance Leipold grew up in Jefferson, a small town in Wisconsin. This close-knit community provided the backdrop for his early years.
During his time at Jefferson High School, he played as a quarterback, earning recognition for his skills on the field. The values and experiences from his upbringing in Jefferson have influenced his coaching philosophy and approach to the game.
Where Did Lance Leipold Play College Football?
Lance Leipold played college football at the University of Wisconsin–Whitewater from 1983 to 1986. He started as a backup quarterback but soon became the team’s starter.
In 1985, he set school records with 37 completions and 474 passing yards in a single game against the University of Wisconsin–River Falls. These records still stand today. His time as a player at Wisconsin–Whitewater laid the foundation for his future coaching career.
Where Does Lance Leipold Currently Live?
As of 2025, Lance Leipold resides in Lawrence, Kansas. This city is home to the University of Kansas, where he serves as the head football coach.
Living in Lawrence allows him to be close to his work and the university community. The city offers a supportive environment for both his professional and personal life.
Who Is Lance Leipold’s Wife?
Lance Leipold is married to Kelly Leipold. They met nearly 25 years ago when Lance was coaching at the University of Nebraska–Omaha. Their meeting at the Bourbon Street Bar in Omaha marked the beginning of their journey together.
Kelly, originally from Wisconsin, has been a steadfast supporter throughout Lance’s coaching career. Together, they have two children: a daughter named Lindsey and a son named Landon. Lindsey played volleyball at Stetson University and is now pursuing graduate studies at the University of Kansas.
Landon is attending Lawrence Free State High School, where he plays football as a wide receiver. The Leipold family shares a strong bond, with Kelly playing a pivotal role in both family and professional decisions.
Lance Leipold’s Coaching Career

Lance Leipold has built a remarkable coaching career in college football. His journey spans several decades and includes significant achievements at multiple institutions.
What Teams Has Lance Leipold Coached Before?
Lance Leipold began his coaching career at the University of Wisconsin–Whitewater in 1987, serving as a quarterbacks coach. He later took on roles at Doane University and the University of Wisconsin.
From 1994 to 2000, he was an assistant coach at the University of Nebraska–Omaha. In 2007, he returned to Wisconsin–Whitewater as head coach, leading the team to six NCAA Division III National Championships over eight seasons.
In 2015, he became the head coach at the University at Buffalo, where he guided the Bulls to two Mid-American Conference East Division titles and three bowl game appearances. His tenure at Buffalo lasted until 2020.
Which Team Is Lance Leipold Coaching Now?
As of 2025, Lance Leipold is the head football coach at the University of Kansas. He assumed this position in April 2021. Under his leadership, the Kansas Jayhawks have shown significant improvement, achieving back-to-back bowl game appearances in the 2022 and 2023 seasons.
This marked a notable turnaround for the program. Leipold’s coaching has been instrumental in revitalizing the team’s performance and competitiveness within the Big 12 Conference.
Will Lance Leipold Coach in the NFL?
Lance Leipold has expressed a strong commitment to his role at the University of Kansas. In November 2023, amidst rumors linking him to other coaching positions, he reaffirmed his intention to finish his coaching career with the Jayhawks.
This declaration underscores his dedication to the university and his desire to continue building the program. There is no indication that he plans to pursue coaching opportunities in the NFL.
What Are Lance Leipold’s Coaching Goals?
Lance Leipold aims to establish a culture of sustained success at the University of Kansas. His goals include developing a competitive team within the Big 12 Conference, fostering player development both on and off the field, and achieving consistent postseason appearances.
He emphasizes building a strong foundation for the program, focusing on recruitment, player mentorship, and community engagement. Leipold’s vision is to elevate Kansas football to a respected and formidable presence in college football.
What Championships and Awards Has Lance Leipold Won?
Throughout his career, Lance Leipold has amassed numerous championships and accolades. At Wisconsin–Whitewater, he led the team to six NCAA Division III National Championships.
He was honored as the American Football Coaches Association Division III Coach of the Year six times, a record achievement. During his tenure at Buffalo, he earned the Mid-American Conference Coach of the Year award twice, in 2018 and 2020.
In 2024, while coaching at Kansas, he was named the Dodd Trophy Coach of the Week, recognizing his exceptional leadership and the team’s performance. These accomplishments highlight his effectiveness and success as a head coach.
Coaches With Similar Coaching Styles to Lance Leipold
Lance Leipold’s coaching style is often compared to that of coaches who emphasize strong fundamentals, player development, and program building. Coaches like Chris Petersen, formerly of Boise State and the University of Washington, share a similar approach, focusing on creating a cohesive team culture and achieving success through disciplined play.
Another comparable coach is P.J. Fleck of the University of Minnesota, known for his emphasis on culture-building and player motivation. These coaches, like Leipold, prioritize developing their programs through meticulous attention to detail, fostering a positive team environment, and achieving success through collective effort.
Lance Leipold’s Role in NIL and Transfer Portal

In recent years, college football has seen significant changes. Two major developments are the Transfer Portal and Name, Image, and Likeness (NIL) policies. Lance Leipold, head coach of the Kansas Jayhawks, has embraced these changes to strengthen his team.
How Does Lance Leipold Use the Transfer Portal?
When Lance Leipold began coaching at Kansas in 2021, he faced a challenge: the team lacked enough scholarship players. To address this, he turned to the NCAA Transfer Portal. This tool allows players to transfer between schools more easily.
By bringing in experienced players through the portal, Leipold quickly filled gaps in the roster. This strategy helped Kansas reach the full limit of 85 scholarship players.
The infusion of talent from the portal has been crucial in making the team more competitive in the Big 12 Conference. Leipold’s proactive approach ensures that the Jayhawks not only add skilled players but also retain existing talent, minimizing significant departures.
What Is Lance Leipold’s Approach to NIL Deals?
Lance Leipold understands the importance of NIL opportunities in modern college sports. He actively supports initiatives that educate players on benefiting from these deals. In July 2021, Kansas Athletics launched “Jayhawks Ascend,” a program designed to help student-athletes navigate the NIL landscape.
This program provides resources and guidance, ensuring players can capitalize on their personal brands while maintaining focus on academics and athletics. Leipold emphasizes financial literacy, helping players manage their earnings wisely.
By fostering a supportive environment, he ensures that players can explore NIL opportunities without compromising their development or the team’s cohesion.
How Does Kansas Jayhawks’ NIL Strategy Affect Recruiting?
The Kansas Jayhawks’ proactive NIL strategy has significantly impacted recruiting. By creating a robust NIL infrastructure, the program attracts top talent eager to maximize their opportunities both on and off the field.
The “Jayhawks Ascend” program plays a pivotal role in this, offering a comprehensive plan that appeals to recruits looking for support in navigating the complexities of NIL.
This forward-thinking approach not only enhances the team’s competitiveness but also positions Kansas as a desirable destination for aspiring athletes. By aligning NIL opportunities with player development, the Jayhawks create a balanced environment where athletes can thrive.
Lance Leipold’s Kansas Jayhawks Contract

Lance Leipold, the head football coach at the University of Kansas, has a contract that reflects his success and commitment to the program. This agreement outlines his salary, bonuses, and future prospects with the Kansas Jayhawks.
What Is the Value of Lance Leipold’s Current Contract?
In February 2024, Lance Leipold signed an amended contract with the University of Kansas. This contract extends through the 2029 season and is valued at over $40 million.
The agreement demonstrates the university’s confidence in Leipold’s leadership and the positive direction of the football program.
How Much Does Lance Leipold Earn in Salary Per Year?
Under the terms of the amended contract, Leipold’s annual salary for the period from May 1, 2024, to April 30, 2025, is $6.5 million.
This salary includes a base payment of $500,000, a retention bonus of $500,000, and additional compensation for professional services and royalties. The contract stipulates annual increases, with his salary reaching $7.25 million by the end of the agreement.
What Bonuses and Incentives Does Lance Leipold Receive?
Leipold’s contract includes various bonuses and incentives. He received a $1 million signing bonus upon agreeing to the amended contract.
Additionally, he is eligible for performance-based bonuses, such as rewards for postseason appearances and team academic achievements. These incentives are designed to recognize and encourage both athletic and academic success within the football program.
How Does His Salary Compare to Other Big 12 Coaches?
Within the Big 12 Conference, coaching salaries vary. As of 2025, Oklahoma State’s Mike Gundy earns $7.75 million annually, positioning him among the higher-paid coaches in the conference.
In comparison, Leipold’s salary of $6.5 million places him competitively within the Big 12, reflecting his value and the university’s commitment to maintaining a strong football program.
Will Lance Leipold Get a Contract Extension?
The current contract between Lance Leipold and the University of Kansas extends through the 2029 season. While specific details about future extensions have not been publicly disclosed, the university’s investment in Leipold suggests a desire for a long-term partnership.
Any potential extensions would likely depend on the team’s performance and Leipold’s continued success in leading the program.
Lance Leipold’s Net Worth and Financial Growth

Lance Leipold, the head football coach at the University of Kansas, has seen significant financial growth throughout his coaching career. His net worth reflects his professional achievements and strategic financial decisions.
What Is Lance Leipold’s Estimated Net Worth?
As of 2025, Lance Leipold’s estimated net worth is approximately $31.8 million. This estimation is based on his current contract with the University of Kansas, which extends through the 2029 season and is valued at over $40 million. His annual salary, bonuses, and incentives contribute to this substantial net worth.
How Have His Earnings Changed Over Time?
Lance Leipold’s earnings have increased significantly over the years. In 2021, he signed an initial six-year contract with the University of Kansas worth $16.5 million, averaging $2.75 million per year.
In November 2022, he agreed to a contract extension through 2029, increasing his annual salary to over $7 million. This progression reflects his growing success and the university’s commitment to his leadership.
What Are His Other Sources of Income?
While Lance Leipold’s primary income stems from his coaching position, he may also earn additional income through performance-based bonuses, public appearances, and endorsements. However, specific details about these supplementary income sources are not publicly disclosed.
What Investments or Business Ventures Does He Have?
There is no public information indicating that Lance Leipold is involved in any personal investments or business ventures outside of his coaching career. His professional focus appears to be dedicated to his role with the University of Kansas football program.